![]() A recent research has indicated that the processing of information concerning individuals and groups might be different, and an intense emotional reaction would be lead when the processing of information is related to a single identified victim, which has been suggested as an explanation to the identifiable victim effect. It has been posited that the discrepancy in giving toward identifiable and unidentified victims might be mediated by affect. Previous studies have found that participants who read about a single identified victim rated their emotions higher than participants who read about an unidentified victim. The affective reactions to the victims may be an important determinant of the choice to offer help, which might partially account for differences in contributions. Social psychological research on helping behaviors highlighted the role of emotions as motivators in helping decisions. However, whether the identified effect is truly universal is unknown. Studies conducted in Israel also showed that a single identified victim elicited stronger emotions (sympathy and distress) and higher willingness to contribute (WTC) than an unidentified single victim, and the effect of identification did not extend to a group of people. In a study tested the differences between identifiable and non-identifiable victims in the U.S., people were more inclined to help an identifiable victim than a statistical victim. What motivates people to help others? Previous research has indicated that the presence of identifiable victims in helping behavior, induces immediate spontaneous emotional responses that usually increase willingness to make personal sacrifices to provide aid. The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.Ĭompeting interests: The authors have declared that no competing interests exist. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are creditedĭata Availability: All relevant data are within the paper and its Supporting Information files.įunding: This research was supported by National Natural Science Foundation of China and the Office of Naval Research. Received: FebruAccepted: AugPublished: September 15, 2015Ĭopyright: © 2015 Wang et al. PLoS ONE 10(9):Įditor: Yina Ma, The Lieber Institute for Brain Development, UNITED STATES Citation: Wang Y, Tang Y-Y, Wang J (2015) Cultural Differences in Donation Decision-Making.
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